Consumers seem to be ordering even more Sinterklaas gifts online this year. In the first three weeks of November, approximately 8 percent more online purchases were made than in the same period a year ago, according to an analysis of consumer spending in online stores by ABN AMRO.
If this trend in spending continues in the coming weeks, the 2020 record could be broken and parcel deliverers will be even busier this year, concludes Albert Jan Swart, sector economist Industry, Transport & Logistics at the bank. Last year consumers spent about 50 percent more in online stores around Sinterklaas than in 2019.
According to Swart, the increase in internet purchases does not seem to be the result of the new corona measures, but is probably structural. Online spending has been almost consistently above the same period last year since the end of the lockdown last summer.
The cabinet decided on Friday 12 November that non-essential shops must close at 6 p.m. due to the rapidly rising contamination figures. Previous corona waves caused an explosive increase in online spending and the number of packages, but according to the sector economist of the bank, that seems to be not so bad this time. In the third week of November, online spending did rise sharply, but the increase was no greater than normal in the run-up to Black Friday and Sinterklaas bargain festivities.
The current measures would apply until December 4, when most presents for Christmas Eve will have arrived. However, the cabinet will already come up with new measures on Friday, with all options on the table, including a hard lockdown.
According to Swart, a complete closure of non-essential shops would lead to a huge increase in the number of packages ordered online, especially if the cabinet decided to implement such a hard lockdown before package evening. In 2020, the cabinet decided to close non-essential stores from Tuesday morning, December 15. This led to a sharp increase in online spending.
Parcel deliverers have further increased capacity this year. PostNL expects a peak of 2 million parcels per day this year, compared to 1.7 million per day last year. DHL expects to process 1.2 million packages per day this year, compared to 1 million last year.
ABN AMRO: Sinterklaas will again buy more online in 2021
Source link ABN AMRO: Sinterklaas will again buy more online in 2021