After an unexpected news block from Facebook and harsh words from the Australian government, tempers have calmed down quickly. This morning, the tech company and the Australian government announced they have reached an agreement to stop the platform from blocking news media. Facebook will now try to make agreements with publishers.
The stalemate, which arose last Wednesday, revolved around paying the media to use their content. The government wants Facebook and Google to pull the wallet; that should help the Australian media industry.
If it is not possible to reach agreements with publishers in the near future, an arbitration committee will decide on the amount. Something the platforms did not like.
Criticism of bill
“Everyone loses a little”, says Mark Deuze, professor of media studies (UvA) to the outcome. “Facebook was bullying too much and Australia was pretty stupid about the digital culture we live in.” He is referring to the fact that there should be paid for links alone. This led to a lot of criticism from the tech industry, including from the creator of the worldwide web, Tim Berners-Lee.
The amendment added today obliges the Australian government to check to what extent agreements have already been made between the platforms and publishers before the rules apply to a specific company.
In addition, Facebook and Google are given more time for negotiations. The period was three months and there will be two months mediation Bee.
Australia and Facebook are still running: law adjusted and pay
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