No less than three quarters of the Dutch base their online purchases or booking a hotel partly on the basis of reviews. So it is important to be able to distinguish real from fake. False consumer reviews have been a real epidemic on the internet for years.
It is unclear how many reviews are fake, but the estimates in various studies range from 16 percent to a third or perhaps even more. In addition, one in ten reviews are the result of active manipulation. This is the case when a manufacturer promises customers something in return for a positive review. There are also rogue companies that leave positive reviews at online stores or on social media for a fee.
Cabinet bans fake reviews: ‘false reviews are an epidemic on the internet’ | Tech
Source link Cabinet bans fake reviews: ‘false reviews are an epidemic on the internet’ | Tech