Heineken is raising beer prices by an average of 10.7%, citing rising energy and raw material prices, but the hospitality industry is questioning the beer giant’s motives.
Bar and restaurant owners reacted with dismay to the increase, on top of a 5.8% increase just five months ago, saying brewers aren’t the only ones facing rising energy costs. increase.
Restaurant owner Frans van Breemen said he is also struggling with staffing issues, rent increases and debt related to coronavirus aid packages. Parole“We are in a vicious circle and there is no way out,” he said.
Robert Willemsen, chairman of industry group KHN, said he was “not amused” and said the organization would tell brewers association Vereniging Nederlandse Brouwers at next week’s meeting.
Willemsen said advertisement He has doubts about whether the increase is “truly due to increased costs caused by the crisis” and wants Heineken to explain exactly the basis for the increase.
A Heineken spokesperson said the price increase was justified, saying “some costs have risen by more than 20% globally.”
Prices for Heineken beer and cider have risen 16.5% since the summer, Willemsen said. “Bar and restaurant owners are free to charge whatever they want, but if they want to survive, they have to raise their prices,” he said.
Other brewers such as Grolsch are also rumored to be raising prices.
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https://www.dutchnews.nl/news/2022/12/cafe-owners-angry-as-heineken-again-puts-up-the-price-of-beer/ Cafe owner furious when Heineken raises beer prices again