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Just as successful as it was fifty years ago: the gross profit margin.
Win, win and more win! Often that’s all analysts look at. What kind of profit figures has a company published? Did they fall in line with the analysts’ expectations in the towers of the Zuidas? Will company results go up or down next year? These are all good questions, but this short-sighted view overlooks a better indicator of future business results: gross profit margin.
Column: this simple number makes you a smart investor | Financial
Source link Column: this simple number makes you a smart investor | Financial