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Fake reviews on online stores and digital platforms will be banned in 2022

Paid commercials

In addition, it must always be made clear in search results that these are paid advertisements or that payment has been made to get a higher placement. Web shops and online platforms will also be obliged to provide consumers with more detailed information about, for example, the responsibility for dealing with defects.

Simultaneously across the EU

The same rules should be applied simultaneously across the EU by the end of May 2022, so that consumers everywhere have the same protection. The rules also apply when making online purchases across the border. Consumer reviews must be verified by merchants for authenticity before they can be posted as a review or recommendation

Complete and clear information to the consumer

Minister Stef Blok (EZK): ‘There is still a lot to gain online when it comes to fully and clearly informing consumers. The same applies to the approach to deception. A comprehensive modernization of consumer protection and its enforcement is urgently needed. In this way we ensure that consumers are better informed about the conditions when making purchases or concluding a contract. With this we also aim to make clear where a consumer can go in case of defects or when returning a purchase.’

Tightened rules to provide consumers with clearer and fairer information

Consumer reviews must be authenticated by merchants before they can be posted as a review or recommendation. There will also be a ban on having someone else post false consumer reviews for payment. In addition, sellers must inform consumers whether, and if so how, they check whether reviews come from consumers who have actually bought the product.

Personalized price offer

They must also inform consumers whether they will receive a personalized price offer, for example because an algorithm keeps track of what the consumer in question has bought and which websites he has viewed. The legislation also prohibits displaying search results without making it clear that it is paid advertising or that payment has been made to get a higher placement.

Online platforms

Online platforms must inform consumers who is responsible (seller or platform) for the delivery and handling of returns, so that the consumer knows who to contact in case of problems. It must also always be clear how the order of the search result that the consumer sees on the online platform is determined.

Fake reviews on online stores and digital platforms will be banned in 2022
Source link Fake reviews on online stores and digital platforms will be banned in 2022

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