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Growth of European internet sales to the Dutch is slowing

Since 2014, Dutch consumers have spent more each quarter at European online stores than in the same period a year earlier. This expenditure has risen sharply, especially since the outbreak of the corona crisis. In 2020 quarterly growth peaked at more than 38 percent and in the first three months of 2021 a record growth of almost 64 percent was achieved. After a full year of corona, growth in the second quarter of 2021 was for the first time comparable to the years prior to the crisis.

The figures relate to online purchases by Dutch consumers from companies located outside the Netherlands and within the EU, and exclude VAT. The difference between Dutch and foreign online stores is not always easy to see for a consumer. Web stores are often set up in various languages ​​and foreign web stores may have a Dutch version.

Dutch internet sales growth also slowed

In the second quarter of 2021, the turnover of Dutch internet sellers was more than 16 percent higher than in the same period a year earlier. This percentage is also significantly lower than in previous corona quarters. In the first quarter of 2021, a record growth of almost 85 percent was achieved. The turnover of Dutch internet sellers includes sales to both Dutch and foreign consumers.

With regard to Dutch internet sellers, a distinction can be made between pure web shops and multichannelers, which sell both online and through shops. Pure online stores turned over about 15 percent more in the second quarter of 2021, while the online turnover of multichannelers was more than 18 percent higher than a year earlier. Multichannelers in particular have seen their internet turnover rise sharply since the corona crisis. In the first quarter of 2021, online sales were even more than twice as high as a year earlier.

Limited turnover share of European webshops

Although purchases by the Dutch from European web stores have increased sharply over the years, the effect of this on consumer spending is limited. These purchases form a relatively small part of all consumer spending. In 2019, online purchases made up no more than 2 percent of total Dutch retail sales. In the second quarter of 2021, the total turnover (store, internet and market turnover) of the retail trade in the Netherlands was approximately 8 percent higher than in the second quarter of 2020.

Growth of European internet sales to the Dutch is slowing
Source link Growth of European internet sales to the Dutch is slowing

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