Gwyneth Paltrow launches gemstone diapers as publicity stunt | Stars

“Meet The Diaper† Our new disposable diaper, lined with pure alpaca wool and fastened with amber gemstones, known for their emotional cleansing properties. Infused with a scent of jasmine and bergamot for a fresh baby. For sale at 120 euros for a pack of twelve,” writes Goop on Instagram.

The campaign is a stunt to question a US law. Because in 33 US states, diapers are not seen as an essential good and are taxed at the same rate as luxury goods. As a result, many families struggle to afford diapers for their children. To raise awareness about this economic barrier, Goop partnered with Baby2Baby, a nonprofit that focuses on providing care products to underprivileged children in Los Angeles and disaster-stricken regions.