Hema will end its collaboration with web store Wehkamp and the French supermarkets Franprix and Casino-Géant. This means that Hema products will no longer be for sale at those stores. The collaboration with supermarket chain Jumbo, which means that Hema shelves are in Jumbo branches, will continue.
From now on, the retail chain wants to focus on its own webshop and its branches in core markets of the Netherlands, Belgium, Luxembourg and France. The stores in Germany (18) and Austria (7) will not close. “We see that customers know where to find us there. That is why we are not divesting these two countries, but we are further investigating our growth opportunities,” said spokesman Frederike van Urk.
Top woman Saskia Egas Reparaz said in a statement that the sale of Hema products via Wehkamp and the French supermarkets went ‘good’, but that the department store wants to focus on its own stores and online channels. ‘It is a conscious choice. We think this will give us a leading position in the everyday life market. That is better for Hema, its employees and its customers in the long term.’
At the time of the previous CEO Tjeerd Jegen and then owner Marcel Boekhoorn, Hema was still fully committed to international expansion. But Egas Reparaz, who took office in June of this year, clearly thinks otherwise. The current owners of Hema, Jumbo family Van Eerd and investor Parcom, also hinted that they see no point in (more) international adventures. At the end of this month, Egas Reparaz will present its comprehensive plan for the campaign.
Earlier this year, the chain already decided to leave Spain and the United Kingdom. Hema also has about twenty stores in the Middle East (including Dubai) and Mexico. These are run by local parties with whom agreements have been made. Van Urk: ,,Then you are talking about contracts of ten years and longer. Our partners there have invested heavily in the stores and we therefore respect these contracts.” The shops can just continue to exist. Hema now has nearly 800 stores and 19,000 employees.
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Hema no longer wants to be a ‘global brand’ and stops cooperation with Wehkamp and French supermarkets | Economy
Source link Hema no longer wants to be a ‘global brand’ and stops cooperation with Wehkamp and French supermarkets | Economy