The collaboration with Wehkamp was mainly aimed at giving Hema’s non-food products a broader platform. There was no explanation as to why the roads parted.
Hema emphasizes in a statement that it will focus on the main markets of the Netherlands, Belgium, Luxembourg and France. Germany and Austria are being further examined in terms of customer potential.
Saskia Egas Reparaz, CEO at Hema, points out the importance of focusing on its own stores and online sales channels within the selected core countries. “We have evaluated our entire portfolio. By making this choice, we can better exploit growth opportunities in the future.”
Last month, Hema already indicated that it would withdraw completely from Spain. The six stores in that country will close their doors next year. The retail chain has already withdrawn from the United Kingdom this summer.
The retail chain also announced that it would continue its collaboration with Jumbo, where Hema products are on the shelves. The Van Eerd family, owner of Jumbo, took over Hema at the end of last year.
Hema pulls plug from collaboration with Wehkamp | Financial
Source link Hema pulls plug from collaboration with Wehkamp | Financial