Post-Pandemic Digital Marketing Strategies

The COVID-19 pandemic notwithstanding, sales and marketing teams are under increasing pressure to bring it more business.

Every decision they make, every strategy they implement must be carefully considered to ensure it generates positive returns for the business.

Tough, yes, but also a fine time to review existing marketing methods to see how well they fit in today’s environment. To tweak some, employ new ones, and discard those that no longer work.

If you’re looking for actionable digital marketing strategies to drive revenue growth post-covid-19, we have five tactics to share.

1.  Understand New Consumer Behavior

According to McKinsey & Company, the online transition is here to stay with most B2B buyers and sellers, preferring self-service and remote engagements.

McKinsey’s survey revealed that just about 20 percent of buyers hope to go back to in-person interactions when Covid-19 related restrictions are relaxed.

B2B customers have turned to video and live chat communication channels to interact with sellers and complete sales.

Post pandemic, sellers need to reimagine the customer journey in line with new customer behavior to minimize friction and accelerate growth.

Here are some questions to consider:

Answering these questions factually allows you to see your present position in the market you serve.

You can then brainstorm economic recovery strategies to help you serve existing customers better, find new customers, and evolve as a business. This will ultimately strengthen your market presence.

2.  Video Marketing

Video has received plenty of hype in recent years. It captures viewers’ attention, engages viewers, and gives them a reason to linger on your website.

Video also helps B2B sellers sell otherwise complex products/services in an easier-to-digest way. At least 73 percent of buyers surveyed by Wyzowl showed they preferred watching videos to familiarize themselves with products/services.

Here are some video formats that help drive business results.

3.  Email Marketing

From customer acquisition to retention, email marketing continues to drive business results in B2B circles.

This strategy is ideal for promoting products/services, developing relations with potential, existing, and dormant customers, and keeping your audiences in the loop.

Here are tips to help you boost engagement, conversion, and sales:

4.  Cold Calling

Some of the challenges teams contend with when making cold calls include unmotivated prospects and unaddressed phone calls.

Naturally, since companies have cut down spending, choosing to focus on how to increase their own profits without forking out a lot of money.

To increase this strategy’s success, you need to understand your potential customer’s journey and the situation they have found themselves in.

This way, you can compile a tight value proposition that clearly demonstrates how you can help your target customer achieve their goals.

Best practices include:

5.  Host Webinars

Just like video, webinars have gained traction but unlike the former, webinars are defined by two-way interactions between speakers and attendees.

Through webinars, B2Bs can educate their audience on a topic of their choosing. You can talk about the key features in your offerings, the challenges your solutions solve or share insights into industry trends and developments.

Interested audiences tune in from far and wide, ask questions, and network. Depending on the webinar platform, you can enjoy features like running interactive polls and Q&As, sharing live documents, analytics, and time-zone auto-detection.

Here are tips for hosting webinars:



Exit mobile version