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Price comparator PriceRunner demands 2.1 billion euros from Google

Photo: ANP

The Swedish price comparison site PriceRunner has sued Google in a Swedish court and is demanding 2.1 billion euros. The company, which is being acquired by payment company Klarna, believes that Google has broken the law because it favored its own price comparison service Google Shopping. For the same reason, the European Commission previously imposed a billion-dollar fine on the tech group, which Google recently appealed again.

Google was fined more than 2.4 billion euros in 2017. Last year, a first appeal by the American company was rejected by a lower European court. The General Court of the European Union called the company’s violation “particularly serious” and “willful”. Highlighting Google Shopping and pushing rival services down in the search lists indeed hinder free competition, the court found. It could spell the end of some competitors and lead to less innovation and less choice for consumers.

“For many European companies, this is a matter of survival,” PriceRunner CEO Mikael Lindahl said in a statement. The company expects the final damage amount to be much higher than 2.1 billion euros because the violations still continue.

Until now, Google insisted that the search results for online shopping were only being adjusted to better serve users. The General Court of the European Union rejected that argument. Even if someone else was more relevant than Google Shopping, the latter was given priority.



Price comparator PriceRunner demands 2.1 billion euros from Google
Source link Price comparator PriceRunner demands 2.1 billion euros from Google

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