Rather a selfie than a motion: campaign on Instagram


For this study, we collected the timelines of 675 Instagram users. This resulted in 7,447 individual Instagram posts from 124 Dutch politicians and party leaders with a relatively large reach on Instagram. The position on the timeline of those Instagram posts has been taken into account. Those positions were then analyzed. This takes into account:

  • the number of likes on a post;
  • the number of responses to a post;
  • the age of a post;
  • the day of the week;
  • the time of day;
  • the number of accounts a respondent follows.

The data shows that certain types of photos are shown more often, while there is no logical reason for this. In statistical terms, faces had one odd ratio from 0.14, and lyrics one odd ratio from -0.14.

We also saw that some politicians benefit from this. Although it seems that there are also politicians who do worse because of the algorithms, we do not have enough data to substantiate this. Women’s faces and ‘young’ faces also seem to do better, but this conclusion also requires more research.

The data of individual users is stored pseudonymised, which means that it is not immediately possible to find out which users are involved. The data will be deleted after the investigation or at the latest by the end of this year, and will not be shared with anyone.

We conducted this research to gain insight into how the Instagram algorithms work: that is something that Instagram owner Facebook itself does not reveal much about.

Rather a selfie than a motion: campaign on Instagram
Source link Rather a selfie than a motion: campaign on Instagram

Back to top button