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Retail professor Corine Noordhoff: ‘The shopping street shows resilience, watch out’ | Economy

According to the prospective professor, this data is essential to be able to run a healthy company. “Retail is no longer just a commercial instinct, you also need data that indicates exactly what and how much you sell, but also what is sensitive to trends. Digitization also plays a fast-growing role. In this unprecedented time you can see that not only large, but also smaller entrepreneurs are taking the initiative to open an online platform with colleagues in order to still reach the customer. I live in Zeist myself and here shopkeepers have set up the De Lokalist initiative. On this platform you can order everything in one go from different stores and it will be delivered to your home one day later. ”

Larger retailers are also rapidly developing all kinds of initiatives to generate turnover. “Look at the perfume chain Ici Paris XL, which also comes under Watson. These stores have been closed since December, but as a customer you can make video calls. An employee then walks into the store to the product, for example eyeshadow, what you need and shows it extensively and tries it out on himself where possible. It is not just ways to survive, it is also innovating. ”

Corine Noordhoff does not think that shopping streets will soon remain haunted streets. “Entrepreneurs have a lot of resilience and through cross-fertilization with online, many will make it, pay attention.” She will be using her own practical experience from March, in the hope that many students will start working as a retailer. “There are few sectors that are as dynamic as retail. Changing consumer behavior, new channels, more and more data. Never a dull moment. With this appointment I can combine my passion for science and retail. ”

Retail professor Corine Noordhoff: ‘The shopping street shows resilience, watch out’ | Economy
Source link Retail professor Corine Noordhoff: ‘The shopping street shows resilience, watch out’ | Economy

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