Strict controls for targeting junk food ads for children
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The government plans to introduce new laws to limit advertising of burgers and sweets aimed at children.
Undersecretary of Health Maarten van Ooyen said Friday that new legislation is needed because little has been done to stop targeting children under voluntary agreements.
A new law will make it easier for local governments to stop fast food chains from starting up in certain areas, such as near schools. Currently, local governments can only use local zoning rules to determine whether businesses can operate in a particular location, but soon they will be able to control food types, he said. .
“People should be able to decide for themselves what to eat and what to drink, and we should maintain that,” said the undersecretary. ‘But that free choice is under tremendous pressure from marketing and the ever-growing range of fast food around us.‘
Currently, about half of the Dutch population is overweight and one in six children is overweight.
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https://www.dutchnews.nl/news/2022/12/tighter-controls-ahead-for-targeting-junk-food-ads-at-kids/ Strict controls for targeting junk food ads for children
