Why the corona crisis can still turn out well for working women | Work

pollWork has rarely changed so quickly and dramatically as during this pandemic. Mirjam Wiersma, trainer and author of A great day every working day, is investigating what the impact of this could be on our work after corona. This week: corona and the working woman.

Men and women both perform more care tasks during the corona crisis. The increase among women is the largest, namely 14.3 hours, according to recent research. And also more women than men are struggling with the combination of children and work during this pandemic.

There was hope that corona, now that everyone is at home, would lead to a fairer distribution of care tasks, but the differences have actually increased. This fits in with the trend of recent decades: women have started working more, but not caring less. Professor of sociology Tanja van der Lippe describes this development as ‘a revolution that has come to a standstill’. The fact that women have taken on even more care tasks, in a world that already sees women as unambitious, doesn’t work out well if you are ambitious: they usually won’t ask you first.


The coaching style of leadership is doing well during corona and is used by women and men, but it is more associated with women

Mirjam Wiersma

But working from home also means saying goodbye to authoritarian leadership. Working hours and many other matters are simply difficult to control when someone works from home. Coaching leadership, on the other hand, is not about controlling, but about supporting. To guide your people to become the best version of themselves. This coaching style does well during corona and is used by women and men, but it is more associated with women. Now that ‘female leadership’ is popular, as a working woman you can take advantage of this.

Working on your own PR

If you are ambitious, start by adjusting the possible image that people have of you. Go for a walk with your manager, tell what is going well and what you need, for example extra training, and where you want to go. If someone asks how you are, tell them something positive that happened at work. For example, name an achievement that you are proud of. Make sure you have an internal network: for example, approach people for a virtual coffee session.


With more contacts you will hear earlier that a nice new project is starting

Mirjam Wiersma

In addition, make sure you are visible. With more contacts you will hear sooner that a nice new project is about to start. Don’t wait for something nice to come along. The advice from Jeannine Peek, General Manager at Capgemini is more important than ever: ‘Raise your finger!’

Then tell them enthusiastically and substantiated why they should definitely add you to their team. Maybe you are a real rule cousin or do you know a lot about online tools that can support a project? Perhaps it is a tough process with opposing interests that need to be aligned and you have already earned your spurs in such a project.

We are also curious about your experiences in this area:


“Both men and women have started to worry more because of corona, but the number of extra care hours spent among women is greater than among men.” Recognizable?

  • Yes, that’s how I experience it too (44%)

  • I see it around me, but don’t notice it myself (15%)

  • No, that’s not how I experience it (32%)

  • I don’t know (8%)

131 votes


Do you do your best to make your ambitions clear at work?

  • Yes, I do everything I can to stand out within the organization (20%)

  • Sometimes, but not always (43%)

  • No, I let my results speak for themselves (33%)

  • I don’t know (3%)

90 votes


What style of leadership do you most encounter?

  • The directive style, with an emphasis on control: my supervisor wants to know when and how much I work and what I do in that time. (15%)

  • The coaching style. The emphasis is on how I experience working and where I can use support if necessary. (26%)

  • The manager stays in the background. I organize my own work and I don’t notice much from my supervisor. If I need support, I ask for it myself. (54%)

  • Don’t know/none of the above (4%)

92 votes

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Why the corona crisis can still turn out well for working women | Work
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