Yes / Yes Junk Email Stickers Get High Court Approval

Junk email sticker photo:

According to a court ruling, the Amsterdam Council was legally allowed to introduce an opt-in system for door-to-door visits to junk e-mail and free newspapers.

From the beginning of January 2018, the Amsterdam City Council has banned unaddressed junk mail unless households have a “Ja / Ja” sticker on their letterbox. In other words, I needed both junk mail and newspapers.

However, mailshot organizations MailDB and KVGO have filed a proceeding with the Dutch Supreme Court, Hoge Raad, alleging that the right to distribute such advertisements is protected by European law.

But on Friday, Hoge Raad discovered that Amsterdam’s new system, which aims to reduce the waste of paper when people simply throw away unwanted junk mail, is within that right.

Lower courts have previously found that the ruling did not violate fair business practices, postal law, entrepreneurial property rights, or other laws relating to legal or administrative principles. Currently, the Supreme Court of the country agrees that the opt-in system is legally permitted under environmental law and is within the rights of the council.

Marieke van Doanink, Deputy Mayor of the Environment, Amsterdam, said in a press release: In recent years, other municipalities have not waited for this ruling, but have found that they have created similar rules for printed ads.

According to a city survey, 19% of letterboxes in the city will display ads with a “yes / yes” sticker, but before the new ruling, almost half received junk emails. I was there.

The KVGO agency said in a news release that it would file a complaint with the European Commission on suspicion of violating European law, a ruling set in the precedent of other Dutch municipalities reportedly already making similar junk plans. Insisted that it did not. Mail.

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Yes / Yes Junk Email Stickers Get High Court Approval

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