The government plans to introduce new laws to limit advertising of burgers and sweets aimed at children.
Undersecretary of Health Maarten van Ooyen said Friday that new legislation is needed because little has been done to stop targeting children under voluntary agreements.
A new law will make it easier for local governments to stop fast food chains from starting up in certain areas, such as near schools. Currently, local governments can only use local zoning rules to determine whether businesses can operate in a particular location, but soon they will be able to control food types, he said. .
“People should be able to decide for themselves what to eat and what to drink, and we should maintain that,” said the undersecretary. ‘But that free choice is under tremendous pressure from marketing and the ever-growing range of fast food around us.‘
Currently, about half of the Dutch population is overweight and one in six children is overweight.
Thank you for donating to DutchNews.nl
The DutchNews.nl team would like to thank all our readers who have donated in recent weeks. Your financial support has allowed us to extend our coverage of the coronavirus crisis into evenings and weekends, ensuring that we are kept up to date with the latest developments.
DutchNews.nl has been free for 14 years, but without the financial support of our readers, we would not be able to provide fair and accurate news and features about all things Dutch. Your contribution makes this possible.
https://www.dutchnews.nl/news/2022/12/tighter-controls-ahead-for-targeting-junk-food-ads-at-kids/ Strict controls for targeting junk food ads for children